Sure, the Jets have had big free-agent spending sprees that “won the offseason” before, but that’s not what the acquisition of Aaron Rodgers represents. including the first ever on Black Friday The good vibes are so strong right now they even defeated a same-old-Jets dagger thrown by the injury gods: ESPN broke into “SportsCenter” programming for a live update from the scene Tuesday when it became…
including the first ever on Black Friday The good vibes are so strong right now they even defeated a same-old-Jets dagger thrown by the injury gods: ESPN broke into “SportsCenter” programming for a live update from the scene Tuesday when it became clear that
despite many of the 40 credentialed media members being on hand just to observe his every move. Aaron Rodgers’ arrival seems to have energized the Jets’ beleaguered fan base. “Good vibes matter in the short term, but what builds fandom in the long term is two things: championships and having Hall of Fame-level players that fans want to put on the back of their jerseys when they go to games,” said Emory University business school professor Michael Lewis, an expert in sports marketing and sports analytics. “Aaron Rodgers can potentially deliver some of that.”
“Sports brands are incredibly powerful,” Lewis told Sports+, “so they change slowly over time.
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