Bud Light continues to face backlash more than a month after its controversial partnership with transgender influencer Dylan Mulvaney, with a 24% sales drop. Former Anheuser-Busch executive Anson Frericks discusses the sales of Miller Lite and Coors after the Bud Light controversy on ‘The Bottom Line.
’ Bud Light continued to see a decline in sales during the month of May as consumers nationwide revolt against the nation’s top-selling beer brand over its controversial partnership with
transgender influencer Dylan Mulvaney. This is Bud Light’s fifth straight week of plunging sales since Mulvaney first announced a collaboration with the brand, reigniting concern among distributors over whether the beer maker can successfully heal from the branding nightmare.
Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited by headtopics.com
the New York Post . Anheuser-Busch, Bud Light’s parent company, also saw significant declines in year over year sales of its other products, though at a slower rate than in previous weeks. Budweiser sales were down 9.7% compared to 11.
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WATCH: Feminist Miller Lite video resurfaces amid Dylan Mulvaney Bud Light controversyA months-old Miller Lite video with a feminist message is going viral as Bud Light continues to hurt from the fallout it received from its partnership with transgender influencer Dylan Mulvaney.
‘Book of Mormon’ star declares ‘Bud Light is gay’ amid Dylan Mulvaney controversyHe’s making (Bud) light of the situation. Actor PJ Adzima crafted a jingle in defense of the beer and its partnership with the transgender content creator.
Starbucks accused of ‘going full Bud Light’ as backlash grows over new adAn ad from Starbucks in India supporting transgender customers has sparked boycott calls akin to Bud Light in the United States.
Hey, Bud Light: Conservatives Are Whining About Miller Lite’s ‘Woke Cult’ NowRepublican-aligned on social media are railing against a ‘feminist’ beer ad starring ‘Broad City’ comedian Ilana Glazer.
Bud Light partnership bombed, but now a major movie studio has Dylan Mulvaney promoting new teen filmThe “Are You There God? It’s Me, Margaret’ film is a box office flop so far. But now it has a paid partnership with trans influencer Dylan Mulvaney.
TooFab’s Week In Celebrity Photos: May 14 – May 20Kate Winslet hit the red carpet with her 22-year-old daughter at the BAFTA TV awards this weekend (via toofab)
