Individuals typically assume being a TikToker will not be an actual job, however it’s a factor and you can also make some huge cash doing it.
NewsColt spoke with Marina Santarossa about how she grew to become a profitable Toronto TikToker and stated she moved from Brussels to proceed exploring this dream.
“That is probably the most enjoyable I’ve ever had, like working and I am unable to imagine it is like a job,” she advised NewsColt.
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The TikToker was born and raised in Canada however beforehand lived overseas whereas on trade in Sweden. She needed to achieve worldwide working expertise, so she moved to Belgium afterwards and had a 9-5 workplace job.
In 2020 when COVID hit and her workplace job grew to become a part-time work-from-home expertise, Santarossa was new on TikTok and began making movies about “what it was prefer to dwell in Brussels as a Canadian residing overseas.”
On the time, she had no intention of fixing jobs, however she rapidly began gaining a following and folks cherished her content material.
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She was utilizing a guide referred to as Hidden Belgium and going across the metropolis exhibiting folks on TikTok the hidden gems. Ultimately, the guide offered out and the writer thanked her and despatched the TikToker extra books — her “first style” of what being a content material creator could possibly be like.
Throughout that point, she needed to depart Brussels and discover being a TikToker in Canada. Now, she resides in Toronto as a full-time TikTok content material creator and makes some huge cash doing so.
How do you make cash on TikTok?
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For Santarossa, there are a number of ways in which she makes cash utilizing TikTok and this varies from one content material creator to the opposite.
A technique that this Toronto TikToker will get paid is thru model partnerships.
For a couple of manufacturers, Santarossa is contracted with them. Which means a model tells her what they need, she creates the content material they usually publish it on their TikTok and Instagram pages — she does not use or publish them on her private web page.
The opposite means that Santarossa makes cash as being a TikToker and thru her personal web page.
To enhance her following, she posts movies she enjoys, which might be nice when exposing herself to collab alternatives.
The Toronto TikToker does sponsored content material with manufacturers akin to Amazon Prime Video, Nespresso and extra, and she or he will get paid a certain quantity for every video.
So manufacturers message her and say, “‘Hey, we’ll ship you this product, are you able to make a video about it, and we’re gonna pay you to publish that as a result of you may have this huge following,’ then that is how I make cash off of my very own private TikTok.”
How a lot cash do TikTok influencers make?
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The Toronto TikToker stated it relies on the month and what contracts she has happening.
However on common, Santarossa stated she makes between a “4 to 5 determine” per thirty days. She added that every collab prices round $400 however can exceed the hundreds per video.
Nonetheless, it is value noting that it might probably typically be exhausting to estimate.
The 27-year-old stated, “being a content material creator now, I typically earn more money with one video than my complete month-to-month wage at my earlier job.”
Moreover, being a TikToker does include its flaws. Some embody having no stability, not figuring out how a lot you would be making from month to month, no advantages, and you want to be motivated and arranged to remain on prime of your duties.
“I might be artistic. I’ve such flexibility with my schedule,” she stated. “On the finish of the day, typically you are drained. Like, it is really loopy to be like, drained from like, like, being joyful in video.”
“I am actually loving it. It’s probably the most enjoyable factor ever. I hope that it lasts ceaselessly. I need to simply be a TikToker for the remainder of my life,” she added.
And when you’re searching for some recommendation on how you can develop your followers, Santarossa shared, “present your character, do long-form movies, discuss to your viewers, after which the people who find themselves such as you, will comply with you. They usually’ll like something you publish it doesn’t matter what.”
This interview has been condensed and edited for readability.