Paramount Plays the Hits in “Popular” New Brand Campaign
The ‘Popular is Paramount’ campaign will include billboards and TV spots, highlighting fare like ‘Yellowstone’ and ‘Top Gun: Maverick.’
The company, led by CEOBob Bakish, on Wednesday is rolling out a new corporate branding campaign with the tagline “Popular is Paramount.” The campaign is meant to highlight some of the content produced by the media and entertainment giant.“Anchored in research-backed insights, the campaign vibrantly captures the essence of ‘Popular’ with eye-catching declarations of content leadership in all genres and formats,” the company said in a description of the campaign. It also uses the Paramount stars (which normally circle the mountain at the center of the company’s logo) to create a sort of halo around key characters.
The Hollywood Reporter »
Fed’s Powell opens door to higher and possibly faster rate increases
The Federal Reserve will likely need to raise interest rates more than expected in response to recent strong data and is prepared to move in larger steps if the ‘totality’ of incoming information suggests tougher measures are needed to control inflation, Fed Chair Jerome Powell told U.S. lawmakers on Tuesday. Read more >>
Tom cruise is Hollywood. After 40 yrs in the game. Maybe washed up liberal scum like Judd apatow needs to learn that before making tired height jokes or stale scientology jokes. You know he went down the list to find which white heterosexual male superstar he could safely target
WSJ News Exclusive | Paramount Global Explores Sale of Majority Stake of BET Media GroupParamount is exploring a sale of a majority stake of BET Media Group, which includes the cable channels BET and VH1, people familiar with the matter said BET is a racist network. If replacing the word black entertainment to white entertainment is racist, so is black entertainment. 주식은 1000원짜리 100주 있는 거 같다
Paramount Global Exploring Sale Of Majority Stake In BETParamount Global is in early exploratory talks to sell a majority stake in BET Media. The company has been pretty clear about its desire to explore opportunities to raise cash, including an attempt… Er… Bet+ should merge with Paramount+. Paging tylerperry
Paramount Global considers selling majority stake of BET Media Group, sources sayParamount Global is exploring a majority stake sale of BET Media Group but isn’t looking to sell off other parts of the business, sources say. Getting some $$$ for WWE purchase? Boycott Tesla
Paramount Explores Selling Majority Stake in BETStar multi-hyphenate Tyler Perry is in talks to buy the stake, though discussions are still in the early stages, a source tells THR. Byron Allen when he hears a television network is for sale:
Tyler Perry Eyeing BET as Paramount Global Explores SaleTyler Perry is in talks to purchase a majority stake of BET Media Group amid reports that parent company Paramount Global is exploring a sale of the asset, Variety has confirmed. Perry currently ow… So tylerperry will own BET TylerPerry ForumsMeghan Still, they’re saying that there’s no guarantee for a transaction of the sale. Just warning ya.
Paramount Global In Talks With Tyler Perry To Sell Majority Stake In BETUPDATED with Tyler Perry interest: Paramount Global is talking with Tyler Perry about a deal for BET Media as the conglom explores a sale of a majority stake in the division. Perry, who has a stron… At least it’s not Byron Allen It would be Awesome!! I’m still hoping Disney will offload Hulu, as it says in the last paragraph.